Our Journey

Leading the Charge for Environmental Stewardship

Our journey toward Clean Shoreline commenced on March 12, 2022, with a resolute mission to restore the natural beauty of our coastal ecosystems. In alignment with Global Recycling Day, We Grow Forest Foundation spearheaded a landmark beach clean-up drive at Thiruvananthapuram, Kerala, under the banner of Clean Shoreline – The Sea of Change. This inaugural initiative marked the genesis of a movement dedicated to preserving and protecting our shorelines for generations to come.

Pursuit of Excellence:
The Blue Flag Standard

Driven by a commitment to excellence, we aspire to achieve the prestigious Blue Flag designation, recognized worldwide as the pinnacle of beach quality and sustainability. Our relentless pursuit of this accolade reflects our unwavering dedication to implementing sustainable beach management practices across India. By adhering to the highest standards of environmental stewardship, we aim to set a new benchmark for coastal preservation.

Sustainable Beach Management Principles

At the core of Clean Shoreline – The Sea of Change lies a steadfast commitment to implementing sustainable beach management principles. Beyond the immediate task of clean-up drives, we envision a future where our coastlines thrive in harmony with nature. To achieve this vision, we prioritize effective waste management strategies, including the installation of permanent waste bins and the promotion of beach beautification initiatives. By planting appropriate plant species and engaging in Art for Awareness installations, we seek to foster a deeper connection between communities and their coastal environments.

Inspiring Positive Change

Beyond the tangible impact of our clean-up efforts, our initiatives aim to inspire positive change in individuals and communities alike. Through education, advocacy, and community engagement, we endeavor to instill a sense of environmental stewardship and responsibility. By participating in our cleaning initiatives, individuals not only contribute to the preservation of our shorelines but also cultivate a deeper appreciation for the natural world.

Our Environment:
A Call to Action

Every scrap of waste collected from a beach represents a victory in the ongoing battle against ocean pollution. The significance of this effort cannot be overstated, as each piece removed translates to less garbage endangering our marine ecosystems and the diverse life they support. With Clean Shoreline – The Sea of Change, we confront this pressing issue head-on, recognizing the critical role our environment plays in shaping our collective future.

The Sad Plight of Veli Beach

The devastating impact of pollution on Veli Beach serves as a sobering reminder of the urgent need for action. Unkempt shorelines not only compromise public health but also diminish property values and impede economic growth within the community. At We Grow Forest Foundation, we refuse to stand idly by as our coastal environments suffer. Through targeted clean-up drives and strategic interventions, we are committed to restoring the vibrancy and vitality of beaches like Veli, ensuring they remain safe havens for both people and wildlife.

Empowering Communities through Clean-Up Drives

Clean-Up Drives lie at the heart of our environmental efforts, serving as catalysts for change within local communities. By mobilizing volunteers and providing them with the tools and resources they need to effectively manage waste, we empower individuals to take ownership of their surroundings. Through initiatives promoting proper garbage disposal, segregation, recycling, and reuse, we foster a culture of environmental stewardship that transcends individual actions to create lasting impact.

Transforming Trash into Data

Through Clean Shoreline – The Sea of Change, we leverage every bit of collected trash to inform and inspire action at all levels. By transforming waste into valuable data, we equip governments, ocean activists, and corporations with the insights needed to enact meaningful change. From the installation of waste bins and restrictions on single-use plastics to beach beautification efforts and community awareness campaigns, our initiatives are guided by a commitment to informed decision-making and sustainable practices.

Our Journey Reveals the Truth!

As we progress on our path, it becomes more apparent that our mission extends beyond mere beach clean-ups; it involves uncovering the harsh truth of coastal pollution and championing sustainable solutions. Our commitment to transparency and accountability is embodied in our Data Story Maps, which offer a comprehensive visual representation of the impact of our clean-up initiatives.

Uncovering the Reality

Through meticulous data collection and analysis, we uncover the truth behind coastal pollution, shedding light on the staggering amounts of waste that accumulate on our shores. The numbers speak volumes: 21,680+ kilograms of waste collected from previous clean-ups. Amongst this staggering figure, glass bottles and plastics constitute a concerning 71 percent, highlighting the pervasive nature of single-use plastics and their detrimental impact on marine ecosystems.

Addressing the Root Cause

While our clean-up efforts are crucial in mitigating the immediate effects of coastal pollution, we recognize that true progress lies in addressing the root cause of the problem. Many of the wastes we collect could have been prevented from reaching our beaches if proper waste disposal facilities were available and accessible to all. This underscores the urgent need for investment in waste management infrastructure and public education initiatives to promote responsible consumption and disposal practices.

Pursuing Sustainable Solutions

In our quest to preserve healthy coastlines, we advocate for effective waste management practices that go beyond mere clean-up activities. Installation of permanent waste bins, coupled with robust segregation and recycling programs, represents a logical and sustainable solution to protect our oceans from further degradation. By implementing these measures, we not only prevent future pollution but also promote a culture of environmental stewardship and responsibility.